The Gradual Tanning Butter

• A believable golden tan on mature skin — never orange
• Develops and fades evenly — no streaks, no blotchy ankles
• Hydrates thinning skin as it tans, so colour lasts longer
• Made with the actives other brands cut to save money

A natural golden tan, on skin that has been through enough.
Bronzé is a self-tanning butter you smooth on with your hands, the way you already apply a body lotion. No mitt, no tan towel, no sitting still in the bathroom. It's transfer-proof in about five minutes, and it develops into a natural golden tan over roughly four hours — buildable, so you take it as deep as you like, and never orange.
The difference is in how that tan behaves on skin that's seen some sun. Most formulas use DHA alone, which develops fast but lands unevenly on sun spots, freckles, and texture, so the colour goes patchy. Bronzé pairs 4.5% DHA with 2% Erythrulose, a slow-acting bronzing sugar that fills in the gaps DHA leaves behind, so the tan develops uniformly across the whole surface — which also means the contrast between any darker spots and the skin around them looks less noticeable. The tan looks like it belongs to you.
Then there's what mature skin actually needs underneath the colour. Menopausal skin runs dry, thin, and quick to lose moisture, and most tanners make that worse — which is the real reason their colour fades blotchy by day three. Bronzé does the opposite. A rich Shea and Coconut butter base, with Hyaluronic Acid drawing in moisture and Vitamin E for antioxidant support, keeps skin supple as the colour develops, so your tan fades evenly and slowly instead of in patches. Centella Asiatica, the botanical serious skincare reaches for after procedures, gives a cooling, calming sensation the moment it goes on. And Niacinamide works beneath the colour to support a more even-looking tone over time, so the longer you tan with it, the better your own skin looks.
About four full-body applications per jar. Always patch test before full application.
A natural golden tan, on skin that feels firmer, softer, and more cared-for than where it started. Try it with the 30-day guarantee.

Mature skin works on its own clock, and the formula respects that. Here's the honest version — no overnight promises.

Within a few hours: a soft, natural golden tan begins to develop while the butter base goes to work hydrating dry, thirsty skin.

Within a week: as the tan builds with repeat use, the colour reads more even across your chest, arms, and décolletage — the areas that show unevenness first — and skin feels genuinely more hydrated.

Over 2–3 weeks of regular use: the tan keeps developing uniformly, so any contrast between dark spots and the surrounding skin looks less noticeable, and underneath, Niacinamide is supporting a more even-looking tone over time.

The tan is the part you see in hours. The even, hydrated, cared-for look is what compounds over weeks.

1. Smooth it on like a body lotion over clean, dry skin, using your hands. Exfoliate first, and give dry areas extra attention, for the most even result.
2. Transfer-proof in about five minutes — get dressed and carry on with your day.
3. Watch it develop into a natural golden tan over about four hours. It builds gradually, so reapply to deepen the colour.

Mature skin drinks up more colour exactly where it's driest — knees, elbows, ankles, the tops of your hands.
Moisturise those zones before you apply, so the tan lands even and fades clean instead of clinging to the dry spots. It's the single thing that makes the biggest difference on skin that's been around the block.

Every active chosen for skin after 40:
4.5% DHA for the colour · 2% Erythrulose, a slow-acting bronzing sugar for a more uniform tan on uneven skin · Niacinamide for a more even-looking tone over time · Centella Asiatica for the cooling, calming sensation · Hyaluronic Acid for hydration that holds in thinning skin · Propanediol, a plant-derived humectant that boosts absorption · Vitamin E for antioxidant support · Shea Butter and Coconut Butter as the rich, nourishing base mature skin responds to.