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10 Reasons Why 20000+ Women Are Replacing Tanning Beds with Bronzé

Susan K., 58 · Verified · Updated 2 days ago
Tanning beds feel riskier than they used to?
Here's why 20,000+ women over 45 switched to Bronzé — the gradual tanning butter built for mature skin.
TLDR: This Tanning Butter will ruin tanning beds for you forever.
1. Wake up tan — without the sun damage
The best part of the tanning bed was never the bed — it was waking up golden.
We're the generation that grew up golden.
You shouldn't have to give that up now — and with Bronzé, you don't.
Same overnight color, minus the UV.
2. The bed has been keeping score on your skin
The age spots out of nowhere. The deeper lines. The mole check you keep putting off. That's the UV — and every session adds more.
Tanning beds don't just tan you. They age you faster — more wrinkles, more spots, thinner skin.
And it only compounds from here.
3. Why other options fall short
The spray tan transfers onto everything — and it's an inconvenience, week after week.
The drugstore mousse dries your skin out and often leaves an uneven tan.
Bronzé was built for mature skin, by spray-tan tech Isabelle Hart — after 5,000+ appointments and learning what works best for skin like ours.
Here's what she figured out — and what everyone else keeps getting wrong.
4. Thirsty skin can't hold a tan
Most self-tanning disasters happen because mature skin lacks moisture.
Bronzé's Hydration Complex floods skin with moisture as the color develops. Even color and softer skin, from the very first application.
"My skin felt nourished, not dried out or tight."
— Bronzé customer survey
5. Why other tans turn orange (and Bronzé can't)
Most self-tanners rely on DHA alone — it develops fast, and on its own it leans orange.
Bronzé adds Erythrulose, a premium tanning sugar that works more slowly and warms the color with a golden undertone.
The kind of tan you'd normally get from the sun.
You'll almost never find Erythrulose in a drugstore mousse.
It costs far more than DHA — so most brands skip it. And that's exactly where orange comes from.
"The glow looks real — never orange, never obvious."
— the #1 answer in Bronzé's customer survey

6. Built for one thing: the best-looking tan of your life
"My skin felt nourished, not dried out or tight."
— Bronzé customer survey

7. Build it as deep as you want
You're in control — and you can't wake up too dark.
Subtle glow? One application. Deeper bronze? Again tomorrow.
So that's why your tan will look gorgeous. But here's the thing customers mention almost as much as the color:

8. A couple of minutes — then just go live your day
Nothing in your day waits for your tan.
Massage it in like body lotion. Let it dry for 5 minutes. Then hug your husband, sleep on the white sheets, go to dinner, go to church, go away for the weekend.
No appointments. No memberships. No hot lamps.
"It's the easiest, most forgiving tan I've used."
— Bronzé customer survey
9. Sleeveless in July. The skirt at dinner. Shorts at the lake.
With a warm, even glow, you stop thinking about your skin — and start showing it.
No tugging your sleeves down. No checking your legs in the mirror before you leave. Just getting dressed for the day you actually want to have.
And sooner or later, a friend pulls you aside and asks what your secret is. That moment feels even better than the tan.
"I feel better in a skirt with tanned legs."
— Bronzé customer, 68
10. In the end, you've got three options
Keep the bed — and keep adding damage.
Quit tanning — and give up the glow you love.
Or get a gorgeous tan that's actually good for your skin.
Over 10,000 women refused to choose between the first two.
They picked the healthy one — and kept the glow anyway.
Try it for a whole month; if you don't love it, you get your money back.
Wake up like you spent the weekend in the sun — not under it.
"I simply ran out and couldn't be without it."
— Bronzé customer survey
5323 Reviews
The easiest path to your perfect tan - smooth, even, and gorgeous skin.
Limited Sale: Low Stock
Just apply like moisturizer. Build your ideal glow. Watch your skin transform.
How does our Tanning Butter work?
Say goodbye to complicated tanning routines. Our Gradual Tanning Butter delivers foolproof application and stunning results in one simple step.
The breakthrough formula not only creates a natural, buildable tan but actively improves your skin's appearance with powerful skincare ingredients.
"It's like getting a tan and a skin treatment at the same time. My skin has never looked this good."
Do you ship to my country?
Yes — we currently ship to the US, UK, Australia, Canada, and most of continental Europe. Orders are processed within 24 business hours, and shipping takes 4–10 business days depending on your location. A tracking code is provided with every order so you can follow your package every step of the way. No hidden customs or duty fees — just standard shipping.
Active Skincare Formula
Niacinamide: Evens tone and reduces discoloration for a more uniform tan
Hyaluronic Acid: Provides deep hydration for smoother-looking skin
Vitamin E: Protects against free radicals while supporting skin repair
Shea & Cocoa Butter: Create a moisture barrier that helps your tan develop evenly and fade naturally
This powerful combination means you're not just getting a tan - you're getting healthier, more radiant skin with each application.
Quick Start Guide
Apply to clean, dry skin
Use circular motions for even coverage
Build color with daily application until reaching desired shade
Maintain with 2-3 applications per week
Enjoy compliments about your "vacation glow
Ingredients
Aqua (Water), Glycerin, Theobroma Cacao (Cocoa) Seed Butter, Caprylic/Capric Triglyceride, Dihydroxyacetone, Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Propanediol, Dimethicone, Glyceryl Stearate, Mica, Phenoxyethanol, Ceteareth-20, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Parfum (Fragrance), Ethylhexylglycerin, Xanthan Gum, Glycine Soja (Soybean) Oil, Tocopherol, Niacinamide, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Sodium Acetylated Hyaluronate, Hydrolyzed Sodium Hyaluronate, Penetylene Glycol, Sodium Citrate, Citric Acid, CI 77891
How many uses can I get from one jar of Bronze Butter?
Each 220ml jar gives you about 4 full-body applications. Since most people reapply every 3–5 days, one jar typically lasts 6–8 weeks of glowing, streak-free skin.
Will Bronze Butter streak or leave stains?
No — Bronze Butter is formulated to apply evenly and smoothly, giving you a natural, streak-free glow. Once it’s absorbed, it’s transfer-resistant, so it won’t stain clothes or sheets. Plus, it contains a subtle light shimmer that catches the light beautifully — making it perfect for a night out or anytime you want to look extra radiant.
How long should I wait before washing off Bronze Butter?
For the best results, allow the butter to sit on your skin for at least 6–8 hours before showering. This gives your glow time to fully develop and lock in, ensuring a longer-lasting, streak-free tan
What’s the difference between Bronze Butter and a tanning mousse?
A mousse is light and fast-absorbing, perfect for getting a quick tan. Bronze Butter is rich and creamy, designed to nourish skin and sustain your glow while adding a subtle shimmer. In fact, many customers use mousse to build their tan and butter to maintain it.
Made for First-Timers. Loved by Glow Pros.
You don’t need sun, filters, or makeup to glow like this.
Bronzé is your easiest way to get that lit-from-within look — without the downsides of traditional self-tanners.
✔ No orange tones
✔ No streaks or stained sheets
✔ No harsh smells or fake finishes
Just a rich, hydrating butter that melts into your skin and builds a natural, believable tan — gradually, effortlessly, beautifully.
By the time the glow shows up, you’ll already feel like you again.
Crafted with Care. Designed to Perform.
You might’ve tried other tanning products — but most don’t give you the glow and the skincare your skin deserves.
Here’s how Bronzé Butter compares:
Beginner-friendly, no guesswork
Applies like a body butter
Buildable color, easy to control
Smells clean, not like tanner
Blends with your natural tone
Moisturizes the skin

Other
Tanners
The Tan That Makes You Feel Like That Girl.
It’s not just about looking tan. It’s about walking into a room and feeling confident, smooth, glowing — put-together without trying too hard.
Bronzé is your glow-up in a jar. A nourishing tanning butter that gives you soft, radiant skin — no streaks, no smells, no mistakes.

One try. One night. One glow that changes how you see yourself.
This isn’t a gamble. It’s the easiest beauty win you’ve had all year.
Bronzé is for the girl who wants to glow on her terms — no stress, no guesswork, just that you look amazing feeling every time.
Effortless Glow, Real Results
You’ll want to keep a jar on hand — because once the glow starts showing, there’s no going back.
How to Use Bronzé
No mitts. No stress. No streaks.
Just glow made easy.
👇 Here’s how to get started:

Step 1: Smooth It On
Apply Bronzé like you would your favorite body butter — on clean, dry skin.
Focus on areas you want to warm up (legs, arms, shoulders, chest).
Step 2: Let It Sink In
No need to rush or rinse.
The formula absorbs beautifully, without stickiness or transfer.
Just get dressed and go.
Step 3: Build Your Glow
Apply once daily until you reach your desired tone — usually 2–3 days. Then maintain with 1–2 uses per week.
Step 4: Glow, Effortlessly
It’s easy. It feels good. And it fits into your routine without effort.
You’ll forget it’s a self-tanner. But you’ll see the glow every time.
30 DAY
RISK FREE
TRIAL
Glow Your Way — No Stress, No Streaks
Bronzé makes glowing skin effortless.
No more orange tones, patchy fades, or complicated routines. Just one jar that fits into your life like skincare — and leaves you looking better with every use.

Frequently Asked Questions
What is Bronze Self-Tanning Butter?
Bronze is a rich, velvety self-tanning body butter that deeply hydrates while building a sun-kissed glow — no streaks, no stickiness, no orange tones. Think: your favorite body butter, but it tans.
How is it different from other self-tanners?
Most self-tanners dry your skin or leave you smelling fake. Bronze is different. It’s skin-first, meaning it nourishes as it tans. No mousse, no mess — just a smooth, butter-based formula that melts in and leaves your skin glowing and soft.
Will I look orange?
Never. Our formula is designed to enhance your natural skin tone, not cover it. Expect a believable golden glow that builds gradually — never fake, never flat.
How long does the tan last?
Your glow will last around 5–7 days, depending on your skin and aftercare. It fades gradually and evenly, like a real tan — no patchy surprises.
How quickly will I see results?
You’ll notice a soft glow developing within 4–6 hours. For a deeper bronze, reapply the next day. You’re in control of how light or rich you want your tan.
How often should I use it?
Apply every 3–4 days to maintain your glow. Want a deeper tan? Use it daily until you reach your desired shade, then space out applications.
Does it stain clothes or sheets?
Nope. Bronze absorbs quickly and is low-transfer, so you can tan and go. Just let it dry for a few minutes before dressing.
How long does shipping take?
We process orders in 1–2 business days, and standard shipping takes 3–8 business days depending on your location. You'll receive tracking info as soon as your order ships.
Do you offer a money-back guarantee?
Yes! We offer a 30-day money-back guarantee. If you're not loving your glow, reach out to us at info@itsbronze.com and we'll make it right
Do you offer a money-back guarantee?
Still unsure?
Glow with confidence — we’re here to help. DM us on Instagram @itsbronze, or email us at info@itsbronze.com















