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Gradual Tanning Butter

The only self-tanner formulated from scratch for mature skin — by a spray tan artist of 5,000+ tans.

7.5 FL OZ JAR / 220 G.

4.7 Stars | 323 Reviews

  • ✓ Natural golden warmth in 4 hours — never orange, never patchy
  • ✓ Transfer-proof in 5 minutes — apply at dinner, get on with your evening
  • ✓ Won't dry your skin out — 7% hydration system, no alcohol
  • ✓ Built for mature skin by a spray tan artist of 5,000+ tans

Limited Sale: Low Stock

BRONZÉ PROMISE · BRONZÉ PROMISE ·
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The 30-Day Bronzé Promise

A golden tan on skin you'll want to show. Or your money back.

!

Only available here.

Counterfeits sold on third-party marketplaces have been reported. To guarantee the genuine formula and the 30-Day Bronzé Promise, order only from this website.

Most self-tanners were built for women in their 20s, then sold to everyone. The result on mature skin is predictable — dryness, patches, orange tone, lingering smell.

Bronzé was built from the opposite direction: formulated specifically for skin that's spent decades in the sun.

A light overall tan makes dark spots look less visible, not more — the contrast between the spot and the surrounding skin reduces. With consistent use, the Niacinamide in the formula also supports tone evenness over time.

No. Most self-tanners use alcohol-based mousses that are dehydrating on mature skin. Bronzé is a rich butter with a 7% hydration system (Propanediol, Aloe). Most women report their skin feels better after using it, not worse.

Yes. Bronzé builds on your existing tone — a deeper version of you, not a uniform colour.

Fair skin: soft warmth from one layer, holiday tan from two. Medium: rich golden tone. Deeper: warmth and luminosity rather than depth.

Scoop a generous walnut-sized amount from the jar with clean fingertips — roughly that much for each leg, half for each arm, an almond-sized amount for face and neck. Warm between your palms so it melts onto the skin, then sweep upward in long strokes. Wash palms within 60 seconds.

Transfer-proof in 5 minutes. Apply at dinner — develops over 4 hours, so the reaction finishes before bed.

Each 220g (7.5 fl oz) jar holds enough for 4 generous full-body applications — roughly a month of regular use at once a week.

If you only tan select areas (legs, décolletage, arms), one jar lasts considerably longer — closer to two months of regular use.

The tan

DHA 5% — develops the gradual golden colour over 4 hours.
Erythrulose 2% — extends wear to 5–7 days and creates even fade.

Skincare actives

Niacinamide (tone), Squalane (premium emollient), Sodium Hyaluronate (moisture), Vitamin E (antioxidant), Allantoin (calming).

Hydration system

Propanediol, Aloe Vera Leaf Water — prevents the dry-out effect most self-tanners cause.

Botanical complex

Centella Asiatica, Licorice Root, Scutellaria, Polygonum, Chamomile, Green Tea, Rosemary.

Base & scent

Shea Butter, Coconut Oil, Grape Seed Oil. Lightly scented with natural bergamot — never chemical.

Free from: parabens, sulfates, mineral oil, synthetic alcohols, animal-derived ingredients. Full INCI on the jar.

THE PROBLEM WITH EVERY OTHER OPTION

The salon spray tan

$80–130 per visit, fades in patches, exaggerates every spot on mature skin.

The drugstore mousse

Alcohol base that strips moisture, smells chemical, transfers onto every sheet, develops orange.

The drinkable tan

Doesn't actually work. No drinkable supplement has ever been shown to produce a real tan on skin — only an orange-yellow tint to the palms and soles from carotenoid buildup.

The sun and sunbeds

The two options none of us should still be choosing.

That left a category-shaped hole. Bronzé is what fills it.

Patricia M., 62 — verified buyer of Bronzé Gradual Tanning Butter

"I stopped going in the sun ten years ago and accepted that my tanning days were behind me. Bronzé is the first product that has given me back a colour I recognize without asking me to undo a decade of being careful with my skin."

— PATRICIA M., 62 · VERIFIED BUYER

The result is real.

Before and after — natural golden tan after using Bronzé Gradual Tanning Butter

A natural golden warmth — never orange, never obvious.

Before, during, and after application — built for every moment.

Before

The hesitation is real. We built around it.

A self-tanner you'll actually look forward to using — easy, no overthinking, no second-guessing.

  • ✓ Calibrated golden, never orange
  • ✓ Built for mature skin
  • ✓ Backed by the 30-Day Bronzé Promise

During

The easiest application in the category.

Most self-tanners turn application into an event. Bronzé fits into the routine you already have.

  • ✓ Spreads like body cream
  • ✓ Pearlescent finish — see where you've applied
  • ✓ Transfer-proof in 5 minutes
  • ✓ No standing in a bathroom waiting to dry

After

A natural golden tan. Skin in better condition than before.

Most women describe it the same way: "It gives the perfect pop of healthy color and easy to keep up with!"

Underneath the colour, the skincare actives keep working. After a few weeks, most women notice — skin texture has improved, tone has evened, hands look more uniform.

How to use Bronzé.

1

Start with a light, even coat.

Bronzé is buildable — go light first, layer to build the depth you want.

2

Wash palms within 60 seconds.

Keeps your palms from developing colour.

3

Five minutes, then back to your evening.

Transfer-proof — get dressed, sit on the sofa, sleep on white sheets.

4

Wait 4–6 hours before showering.

Lets the colour fully develop. After that, shower as normal.

What changes when a formula is built for mature skin.

Skin in better condition than before

No settling in wrinkles and pores

An even gorgeous tan

Transfer-proof in 5 minutes

Beginner-friendly, no guesswork

A clean, light scent

Other

Tanners

Effortless Glow, Real Results

You’ll want to keep a jar on hand — because once the glow starts showing, there’s no going back.

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Bronzé — a tan you can finally wear at this age

A tan you can finally wear at this age.

No more compromising between the colour you want and the skin you've worked to protect. Bronzé is the formula that refused to make you choose.

The 30-Day Bronzé Promise — a golden tan on skin you'll want to show, or your money back.

Begin Your Bronzé

Still have questions?

The opposite. Dark spots stand out against pale untanned skin because of contrast. When the surrounding skin develops warmth, the contrast reduces and spots become less visible. Most women see a noticeable difference after about 2 months of consistent use.

No. Most self-tanners use alcohol bases that strip moisture. Bronzé contains no alcohol and includes a built-in hydration system. Most women report their skin feels better after using it.

Yes — formulated specifically for sensitive and reactive mature skin. No alcohol, no synthetic fragrance, no mineral oil. Allantoin and Aloe Vera at functional doses calm the skin. Lightly scented with natural bergamot — patch test if you have known citrus sensitivity. Avoid if you've had laser, peels, or microneedling in the past two weeks.

Yes. Bronzé builds on your existing tone rather than replacing it. Fair: soft warmth from one layer. Medium: rich golden tone. Deeper: warmth and luminosity rather than depth.

Light bergamot — the same citrus note in earl grey tea. Gone within minutes of applying.

No. The formula is calibrated for golden, neutral-warm tone. Erythrulose slows the DHA reaction to prevent the orange shift.

5–7 days, fading evenly. Most women apply once a week to maintain.

First warmth within 2–3 hours. Full depth by morning. Two layers across two evenings gives most women the depth they want.

Each 220g (7.5 fl oz) jar holds enough for 4 generous full-body applications — roughly a month at once-weekly use, or longer if you only tan select areas.

No. Transfer-proof in 5 minutes. Slight shimmer transfer is possible if you're wet — it wipes off easily.

If Bronzé isn't the formula we've described, write to us within 30 days for a full refund. Even if the jar is empty. hello@itsbronze.com.